Fri, Apr 24
|GW School of Nursing, Ashburn Campus
The Power of Your Voice
A Workshop on Framing, Messaging and Media Engagement
Time & Location
Apr 24, 2026, 8:45 AM – Apr 25, 2026, 1:30 PM
GW School of Nursing, Ashburn Campus, Innovation Hall, 45085 University Dr, Ashburn, VA 20147, USA
About the Workshop
Invest in yourself. Join our dynamic, hands-on workshop designed to elevate your strategic communication and media engagement skills. Learn how to craft clear, confident messages that resonate with diverse audiences and advance health policy goals. Through practical exercises, you’ll master techniques to frame issues effectively, build trust, and influence public understanding of critical health topics, whether through seizing media opportunities or writing Op Eds. Take this opportunity to position yourself as a powerful voice in shaping the future of healthcare narratives.
Dates
8 hours 15 minutesDay 1
4 hours 30 minutesDay 2
Tuition
Workshop Registration
Sale ends
Apr 13, 1:30 PM
$940.00
+$23.50 ticket service fee
Total
$0.00
Lead Faculty
Who should take this course?
Nurses who want to...
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Use media to promote population health
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Advocate for an issue with public relevance
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Gain confidence in media interviews
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Publish Op Eds
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Develop a media plan focused on your expertise
Objectives
1. Discuss the imperative that nurses have for using media to promote nursing's expertise and population health.
2. Conduct an audience analysis for an issue.
3. Develop frames for an issue that target different audiences.
4. Develop key messages to support frames for different audiences.
5. Identify stories, facts and data to support key messages.
6. Demonstrate competence in being interviewed by a journalist.
7. Draft an Op Ed on an issue of interest.
8. Develop a media plan for advancing one's nursing expertise on an important issue.
Accomodations
For your convenience, we have reserved room blocks at two nearby hotels, details below.
