The Power of Your Voice Consultations

A Workshop on Framing, Messaging and Media Engagement

1 hVirtual

Service Description

Participants can access the workshop faculty for follow-up consultation, including coaching for media interviews and review of Op-Ed drafts, for one year post-workshop for an additional fee of $500. With: Diana J. Mason, PhD, RN, FAAN, Senior Policy Service Professor at the Center for Health Policy and Media Engagement (CHPME), George Washington University School of Nursing; Barbara Glickstein, MS, MPH, RN, FAAN, Principal, Barbara Glickstein Strategies; and Richard Ricciardi, CRNP, PhD, FAANP, FAAN, Professor and Director of the Center for Health Policy and Media Engagement at The George Washington University School of Nursing.

Contact Details

+1 347-306-3439

barbara.glickstein@gmail.com

548 Broadway, New York, NY 10012, USA

Lead Faculty

Diana J. Mason

PhD, RN, FAAN, Senior Policy Service Professor at the Center for Health Policy and Media Engagement (CHPME), George Washington University School of Nursing

Dr. Mason is the former Editor-in-Chief of the American Journal of Nursing and has produced and hosted a weekly radio program on health for over 40 years, most recently, HealthCetera in the Catskills. She served on the national advisory committee for Kaiser Health News for the first decade of its operation (now as KFF News) and is the Programme Director for the International Council of Nurses’ Global Nursing Leadership Institute.

Barbara Glickstein

MS, MPH, RN, FAAN, Principal, Barbara Glickstein Strategies

Ms. Glickstein is the founder and Principal of Barbara Glickstein Strategies. She served as the Media Strategist for Carolyn Jones Productions and worked on the documentaries The American Nurse, Defining Hope, and In Case of Emergency. She was selected to participate in Take the Lead’s 50 Women Can Change the World in Journalism 2019 and was a Media Fellow with the Women’s Media Center.

Richard Ricciardi

CRNP, PhD, FAANP, FAAN, Professor and Director of the Center for Health Policy and Media Engagement at The George Washington University School of Nursing

Dr. Ricciardi serves as the Executive Director, Center for Health Policy and Media Engagement and has led multiple projects on strengthening communication strategies in both international and national professional organizations, healthcare organizations in academia.

Mason and Glickstein are the Co-Principal Investigators for the Woodhull Study Revisited Project that examined nurses’ representation in health news media in 2017, and a follow-up qualitative study of health journalists’ experiences with using nurses as sources. Both have longstanding experience in nursing and as radio producers and hosts, conduct media training of nurses and other health professionals, and are members of the Association of Health Care Journalists. They are faculty on strategic communications for the Betty Irene Moore Fellowship for Nurse Leaders and Innovators.

Who should participate in this workshop? Nurses who want to:

Use media to promote population health
Advocate for an issue with public relevance
Gain confidence in media interviews
Publish Op Eds
Develop a media plan focused on your expertise